Expo 2010: Pavilions – Belgium, Netherlands, Poland (Zone C)

Belgium-EU Pavilion

Theme: Movement and Interaction
Highlights: “Brain Cell” Structure
National Pavilion Day: June 13
Pavilion Area: Roughly 5,000 Square Meters
Location: Within Zone C of the Expo Site

Pavilion Features

“Brain Cell” structure is employed in the main body of the pavilion, which is also the design concept of the building. The inspiration of “Brain Cell” neuron comes from Belgium’s rich achievements in science and art, and its status as one of the European Political Centers. The pavilion is designed by JV Realys.

perspective -belgium pavilionm

The Belgium Pavilion will be a 5,250-square-metre rectangle with a huge “brain cell” as the centre piece. It will be a transparent building that is meant to be as open and inviting as Belgium is towards other countries. Visitors will enter the pavilion via a vein of the “brain”.

The “brain cell” structure reflects the artistic richness of Belgium and Europe, as well as the scientific achievements which contribute to the development and enrichment of cultural and intellectual inheritance. The exterior of the pavilion will feature a transparent glass façade and three covered facades made from stretched metal plates.

Meanwhile, the interior will feature a variety of convivial spaces that embody Belgium’s spirit of openness. There will also be a diamond show within the pavilion as well as chocolate factory. Moreover, the EU will also have a 1,000-square-meter exhibition space on the ground floor of the two-story pavilion, using multimedia to showcase European cities.

All the internal functions required for the pavilion are organized in 2 main levels.

  • The ground floor is dedicated entirely to the main exposition hall (both for Belgium and Europe) and the shop. It also offers circulation space and includes some technical rooms.
  • The first floor consists of the restaurant, the VIP/business centre and the terrace. Diverse spaces on the 1st level have been organized in an L-shaped volume suspended around the “Brain Cell”.

night-belgium pavilion

As in many other countries, Belgium and Europe face huge ecological issues inherited from the 20th century. This is the reason why the sustainability of the pavilion, its openness and recyclability, its conception as a gathering and flexible place were key issues in the concept design of the pavilion.

Pavilion Highlights

Highlight 1: Multiple Visual Effects

The change of light and color of “Brain Cell” naturally melts into Shanghai’s night scenes.

inside-belgium pavilion

Highlight 2: Movement and Interaction

To embody the theme “Movement and Interaction,” display boards in the pavilion will be hanged on the slide rail and be movable in the exhibition hall. In this way the maze composed of the wall and enclosed spaces can be avoided. “Water globules” rolling in the prescribed area near the slide rail system is like a rolling window to show the proud exhibits from Belgium-EU Pavilion.

pumper cars-belgium pavilion

Highlight 3: Diamond Showcase

During the period of Expo 2010, a top-level diamond exhibition will be held in the Belgium-EU Pavilion. On this occasion, diamond designers from all over the world, including more than ten Chinese designers, will bring their works for exhibit. Fashion models from both countries will also give performances to liven up the show.

belgium pavilion

Highlight 4: Chocolate Corner

Belgium-EU Pavilion will create a dreamy “chocolate plant” in which visitors can view the chocolate-making process, and even taste the chocolate from Belgium for free. Some chocolates will be made into figures of Shanghai’s landmark buildings.

design-belgium pavilion

Highlight 5: Cozy and Flexible Space

The pavilion’s huge ceiling will hold up the public space that completely links the outside area. Its design has features of flexibility, originality and the utility of sheltering. Trees will be planted in the public square in order to provide a comfortable gathering place for visitors. A series of activities will be held there, from which visitors can enjoy the wonderful performances by young Belgian artists.

Highlight 6: Prize Draw

Q&A and prize draws will also be held in Belgium-EU Pavilion. First prize may include a trip to Belgium or a Belgian diamond.

outside-belgium pavilion

Netherlands Pavilion

Theme: Happy Street
Highlights: Figure Eight, Distinctive Small Houses
National Pavilion Day: May 18
Pavilion Area: Around 5,000 Square Meters
Location: Within Zone C of the Expo site

Pavilion Features

The Dutch submission to the 2010 World Expo in Shanghai is an exceptional one. This time around, it will not be the classic pavilion with long lines of visitors waiting outside and a presentation inside. The Netherlands is making its appearance at China’s world exposition along an entire street. The submission, entitled “Happy Street”, is the response by designer John Kormeling to the Chinese Expo theme “Better City, Better Life”.

netherlands pavilion-perspective

The “Happy Street,” is constructed in a figure eight – a lucky number that suggests fortune in Chinese culture. It is mainly composed of a 400-meter pedestrian street that curves in a figure of eight and 26 small houses along the street. Built completely on stilts, the street looks like a suspended roller coaster.

It is an open pavilion with a happy atmosphere. Each of the 26 distinctive small houses forms a mini pavilion that celebrates Dutch innovation in the use of space, energy and water. “Happy Street” will show that the Netherlands is innovative and progressive in the fields of sustainability, environment and urban development.

night-netherlands pavilion

Pavilion Highlights

Highlight 1: Pavilion without a Gate

Visitors walking on the “Happy Street” will be surprised to find that the 400-metre long street actually has no gate or single point of entry. Instead, entrances to the pavilion can be found everywhere, allowing visitors to walk into this “Happy Street” from wherever they like. This multi-door design is quite effective and reflects the “typical Holland-style.” During the evenings, colorful and glorious lighting will create a dreamland for visitors.

model-netherlands pavilion

Highlight 2: View through Windows

There are twenty eight houses and various other objects on Happy Street that show visitors what the Netherlands has to offer in the areas of technological innovation, urban development & architecture, sustainability & environment, corporate social responsibility, as well as culture & creativity. The houses are built in various architectural styles, together representing the Dutch architectural tradition. There are designs by Gerrit Rietveld, but also reproductions of typical houses from Zaandam and The Hague, and featuring a replica of the narrowest house in Amsterdam.

Instead of arranging these houses in a monotonous straight line, the designers have made a smart decision – “hanging” these tiny houses on the street and “inviting visitors to enjoy the exhibition through windows.”

netherlands pavilion

Highlight 3: Orange Eco-friendly Sunshades

About 50 sunshades are erected on the street. The orange color of the fabric symbolizes Holland. The hi-tech coating over the fabric is designed to absorb and gather energy.

perspective-netherlands pavilion

Highlight 4: CINEAC Club from Amsterdam

Visitors will see a small house named “CINEAC” on the “Happy Street.” In Amsterdam, CINEAC, originated from a functional cinema in 1934, is a famous club and a popular concert hall. But the CINEAC in the Dutch Pavilion will not be a real cinema or club. It will serve as a symbol for the “Happy Street,” meaning that the street offers great fun with its clubs, shops and cinemas.

picture-netherlands pavilion

Highlight 5: VIP Crown Hall

A free-standing small house in the shape of an engineering boat sits on one side of the pavilion area. This is the public restaurant in the Dutch Pavilion. The boat-shaped restaurant is inspired by the landscape of Holland, with a part of the land beneath sea level. Another small house will follow, which is themed water preservation. Visitors can see how the water from the Huangpu River is purified and be able to drink refreshingly clean water.

happystreet-netherlands pavilion

Poland pavilion

Theme: People Create Cities
Highlights: Paper-cutting
National Pavilion Day: May 22
Pavilion Area: Approximately 3,000 Square Meters
Location: Zone C of the Expo site

Pavilion Features

The Poland Pavilion was design by architects Wojciech Kakowski, Marcin Mostafa and Natalia Paszkowska. It is composed of three concepts: Human, Creativity and the City. As a perfect example of the Polish architecture, it mirrors the combination of modernity and folk art, representing the creativity and imagination of Poland.

poland pavilion

The design of the Poland Pavilion, appearing to be a folded paper box, is inspired by its folk art: paper cut-outs. During daytime, the exhibition hall will be filled with light filtering through paper-cutting patterns; at night, it will shine with different colours and leave a deep impression on its visitors.

night-poland pavilion

Pavilion Highlights

Highlight 1: Irregular Exterior Covered with Flowery Cut-outs

The Poland Pavilion has an abstract and irregular exterior covered with flowery cut-outs designed to reflect Polish folk art (paper cut-outs). Sunlight can enter the hall through cracks in the walls. When dusk falls, the pavilion will shine with different colors that will change as the light outside changes and penetrates the paper-cutting designs.

poland pavilion-night

Highlight 2: Flexible Exhibition Area

In addition to the folded “paper cut-out panel”, the pavilion will also create geometrical structures inside. The exhibition area is creative and flexible enough to be divided into several sections for small expositions, concerts and shops. Lighting in the main exhibition hall will create rich lighting effects while the inner walls can be used to project a film about the Polish social life. People-friendly designs and facilities are everywhere in the pavilion.

desigh-poland pavilion

Highlight 3: Piano Concert on Chopin

The year 2010 will be the 200th anniversary of the birth of Frederic Chopin, one of the greatest composers and pianists of Poland. A piano concert on Chopin will be held each day in the center square and music hall of the pavilion to commemorate the Polish musician. Visitors will be able to enjoy the concert while tasting traditional Polish cuisine.

inside-poland pavilion

Highlight 4: Eco-friendly design

It will also be a “green” pavilion saving energy to the fullest extent, and protecting the environment by pollution abatement so as to provide visitors with a healthy, comfortable and highly efficient pavilion.

The pavilion is environmentally friendly, and there will be lots of green living things in the Expo environment. The basic construction material is wood, including the facade with the cut-out patterns that will be cut by laser. Most construction materials are recyclable, and since the pavilion must be removed from the Expo site after the six-month exhibition period, part of the wooden structure will be reconstructed in a Polish city.

entrance poland pavilion

Learn some Mandarin

脑细胞         nǎo xì bāo               Brain Cell

透明的         tòu míng de             transparent

地标            dì biāo                     landmark

八字形         bā zì xíng                figure eight

步行街         bù xíng jiē               pedestrian street

直线            zhí xiàn                   straight line

抽象的         chōu xiàng de          abstract

不规则的      bù guī zé de            irregular






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2 Responses to “Expo 2010: Pavilions – Belgium, Netherlands, Poland (Zone C)”

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