Expo 2010: Pavilions – Singapore, Malaysia, Thailand (Zone B)

Singapore Pavilion

Singapore Pavilion for Shanghai Expo shows “Microcosm of Singapore”, titled “Urban Symphony” Designed by Kay Ngee Tan Architects, shows the contribution of Singapore in the field of city planning, water treatment, and environmental services.

The harmony of urban and nature, the creativity and diverse-culture will be the key message that Singapore Pavilion try to deliver.


Design features

The Pavilion’s architecture evokes images of a musical box, with an orchestra of elements forming a symphony for the senses—from the choreography of the plaza’s water fountain to the rhythm of façade fenestrations, the interplay of visuals and sounds to the mélange of flora in the roof garden.

A Symphony of Six Movements

Upon arrival, pictures and exhibits of Singapore adorn the atrium and main hall on the ground floor, paving the way to Six Musical Movements and various activities such as breathtaking performances at the open space on the second floor, topped off with the magnificent rooftop view of A Garden in the Sky, which pays tribute to Singapore’s reputation as a garden city.


A Symphony of Sustainability

Water and Garden, the core design elements, form more than just the softscape of the Pavilion, they serve as a testament to Singapore’s successful management of two key environmental issues – balancing progress with sustainability.

To this end, recyclable building materials are used whenever possible. A cool and comfortable Pavilion environment is also designed with climate control features which do not contribute to massive energy consumption, and greenery and water features that further alleviate the hot summer afternoons in Shanghai.

A Symphony of Harmony

Harmony is Singapore’s unifying element and the four Pavilion columns supporting the entire structure on a floor comprised of different shapes and sizes represent our four main races and foreign guests sharing the same common ground—living, working and playing together in perfect harmony despite our diverse backgrounds.



The visually distinctive and endearingly memorable Singapore Pavilion logo is conceived by Singapore design firm Epigram. The logo, inspired by the pavilion design and musical instruments, such as the chimes, piano and xylophone, resonates with the serendipity, fun and delight awaiting visitors to Singapore’s Urban Symphony. The colour red, which represents Singapore, evokes passion and features prominently in the logo design.

The element of red in Singapore’s national flag symbolises “universal brotherhood and equality of man”. Traditionally, in Chinese culture red is also widely known as an auspicious colour, associated with happiness. The colour gradient in the logo embodies Singapore’s continuous efforts to balance sustainability and innovation amidst the urban vibrancy of our city state’s transforming landscape. Grey echoes the island-state’s modernity.



To celebrate our largest Expo entry to date, Singapore now introduces Little Durian Star, our official mascot. A cute and lovable icon, he’s your friendly guide to Urban Symphony. Follow Little Durian Star as he embarks on his musical adventure, for he’ll show you all the interesting insights as well as exclusive previews of the Singapore Pavilion.

Malaysia pavilion

The 3,000-square-meter pavilion will be like a traditional and high Malaysian hut.


Concept & Design

The concept of the pavilion portrays Malaysia’s harmonious multicultural society, elements of nature, modern facilities and the nation’s achievements The country will showcase its natural landscape and the solidarity of its different ethnic groups with the theme “One Malaysia — City Harmonious Living.” Malaysia has 47 ethnic groups, who live comfortably together in urban and rural areas.

The facade of the pavilion will be made from a combination of palm oil and plastic, which will be recycled for other constructions after Expo. The pavilion would highlight the harmonious conditions and interactivity between cities and villages.


Visitors will be able to pitch and putt at an indoor golf area in the two-story pavilion. The pavilion would hold lucky draws on key days during the Expo, such as August 31, Malaysia’s national day, and May 31 when China and Malaysia set up diplomatic relationships,

Thailand pavilion

Thailand’s proposed presentation at the 2010 World Expo is encapsulated in the theme “Thainess: A Sustainable Way of Life”. A specially constructed 3,117 square-metre Thailand Pavilion will be the venue for presenting Thailand’s exhibits and cultural performances.


Design features

The Thailand Pavilion at the 2010 World Expo will feature elegant design motifs that are distinctively Thai, thereby emphasizing Thailand’s unique culture and artistry.

Guided by the concept of “Thai Perspectives”, the pavilion designers have incorporated interesting elements of the Thai lifestyle, as well as the country’s visually outstanding artistic and architectural expressions, into its spatial arrangement and overall structure. The result is well worth the effort. Without a doubt, even when viewed from the outside, the pavilion’s elegant form and finesse will do much to impart to the spectators the splendour of things Thai.


Traditional motifs and a palette of vibrant colours, such as red, crimson and gold, will adorn the entire interior of the pavilion, creating an exciting ambience inside each and every exhibition hall.

Sophisticated audio-visual technologies will be employed to show all the displays in the best possible light. Visitors to the Thailand Pavilion will be entertained with appealing sights and sounds while they experience something new about Thailand.

Exhibition Hall 1 – A Journey of Harmony

Concept: The cycle of life by the water

Supporting themes:“The perfect blend of cultures in a golden land”, “Journeys Back to Old Siam”


The first exhibition hall introduces visitors to the Thai way of life. Visitors will be invited to travel back in time to experience the lifestyle of early Siamese during their nascent statehood, and the melding together of peoples and cultures in this golden land. The exhibits will also tell the story of the Thais’ affinity with rivers and canals that provide nourishment and means of transport, and the cycle of life that flourishes beside these waterways.

Exhibition Hall 2 – A Harmony of Different Tones

Concept: Trade and interaction with foreign states as impetus for development and progress

Supporting themes: “Land of Ancient Civilizations”, “Rice Bowl of the World”, “Friendship across Borders”, “Centuries of Thai-Chinese Ties”


Hall 2 depicts the long-standing interaction between Thailand and other countries; including the former Imperial China and the China of today whose close relations with Thailand have led to the two being called “sibling states.” Exposure to traders from different lands led to the natural blending of indigenous Thai customs with the ways of the foreigners. Many such influences have become firmly embedded in the fabric of Siamese society and are now part of the lifestyle of modern Thais.

The exhibits also highlight the interaction between the urban and rural communities. Despite decades of intensive development and the apparent economic disparity between these sectors, Thai people everywhere always share a common trait: a love of peace and harmony, the unmistakable signature of being Thai.

Exhibition Hall 3 – Happiness through Harmony

Concept: Sufficiency Philosophy as guiding light towards sustainable peace and harmony

Supporting themes: “Life and Living in 21st Century Thailand”, “Happiness for All”, “The Monarch Who Points the Way to Happiness”


Hall 3 concludes the concept of our exhibition. Here, visitors will be shown the defining aspects of being Thai. Despite the veneer of technological sophistication and the international way of living that we have adopted, deep down in the soul of every Thai, we still value a life of simplicity that follows the idea of “sufficiency” in all things we do; for we believe it is the only true path that will lead to lasting happiness.



One of the decorative elements employed in the Thailand Pavilion is the Kanok, which is a basic motif in traditional Thai graphic design. The Kanok’s shape is derived from familiar forms in nature, such as tree leaves, tongues of fire, or waves upon water.

As the word may also mean “gold”, a palette of golden brown hues was thus chosen as dominant colours for the building. The logotype for the pavilion is a Kanok made up of variegated mosaic tiles. The fitting together of the diamond-shaped tiles represents the side-by-side harmony of people from diverse ethnic backgrounds who share the Thai way of life today. The vertices of the Kanok, all pointing one way, signify unity of the people and the commitment to move the country forward in the same direction.

The Kanok also resembles the Thai numeral one, an apt figure to reflect the idea of unity of purpose. The symbol is underlined by the word Thailand to represent the interaction between what is traditionally Thai and internationalism.


Design of the mascot for the Thailand Pavilion has been inspired by the mythical giant Indrajit, a traditional iconic figure with a fierce gaze who stands sentinel at temple entrances. The World Expo version, however, is a cute child-giant who beams with friendliness, cheerfulness with an air of courtesy, which is characteristic of the Thai people.

  • thai_mascotThe mascot is called “Tai”, a name that relates to the etymological root of “Thai” (liberty and independence) and a Chinese word meaning “great”.
  • Tai will take his place at strategic points within the pavilion, greeting visitors with his cheerful smile, very much like the friendly people of Thailand – the land of the free.
  • Tai’s skin is in green – the colour signifying a fertile land — and his big round eyes mirror kindness and compassion, the moral qualities of a happy Thai.
  • His smiles, always spontaneous and genuine, are full of warmth and friendship to all, exemplifying what is known today as the Thai Smile.
  • The big stick he holds is a magical wand that can morph into powerful weapons or genies that would bring about victory or fulfillment of wishes.


新加坡  xīn jiā pō  Singapore

马来西亚   mǎ lái xī yà  Malaysia

泰国  tài guó  Thailand

交响曲  jiāo xiǎng qǔ  Symphony

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