Expo 2010: Pavilions – Brazil, Venezuela, Chile (Zone C)

Brazil pavilion

The World Expo 2010 organizer handed over a 2,000-square-meter space to Brazil for its pavilion which is located in the zone C on 7th September 2009. It is the largest rented pavilion in this expo.


The tropical-forest-like Brazil Pavilion will show off the cultural diversity and dynamism of Brazilian cities with the theme “Pulsing Cities: Feel the Life of Brazilian Cities”.

brazil pavilion

Pavilion Highlights

The pavilion will consist of a series of theme corridors and several exhibition halls elaborating on such topics as Urban Scenes, “Pulsing Cities”, and Brazilian Happiness. Under the theme of “Pulsing Cities”, the pavilion will hold artistic, cultural and tourist events, along with related discussions and business events. It will present the theme through photos, video, music and shows, so as to highlight the various achievements made by Brazilian people in sustainable development.

Highlight 1:

Eco-friendly Green “Birds’ Nest”

Brazil will decorate its Expo pavilion like a green “Bird’s Nest,” the nickname for the National Stadium in Beijing that hosted the opening ceremony of the 2008 Olympic Games, The rectangular pavilion will be covered by green intersecting wooden lace, a recyclable wood material.


Highlight 2:

A Great Variety of Multimedia Technologies

Visitors cannot help feeling amazed at the interactive displaying technologies in the Brazil Pavilion. For example, they can touch and revolve a special cube of Plasma Display Panels and view the pictures of landscapes, flowers, birds and people. Such kind of dynamic and multi-level presentations will make it easy for visitors to picture the enchanting Brazil. Just as the tropical trees and flowers are spreading all over Brazil, these multimedia facilities will be involved in every part of the pavilion to ensure a wonderful experience for visitors.


Highlight 3:

A 170-square-meter“Tunnel of Daily Urban Scenes”

The “Tunnel of Daily Urban Scenes”, spanning 170 square meters, will be composed of 192 LCDs in different sizes, creating a large-scale visual panel. Images on this visual panel will take visitors on a journey of Brazil’s urban development, elaborating on the relationship between information technology and urban development, the idea of cultural equality, urban rejuvenation, as well as the city life in Brazil.


Highlight 4:

A Magic Panoramic Stage

In the major exhibition hall, there will be a panoramic stage composed of 4 rectangular screens, each about 48 square meters. Visitors stepping into this room will feel like touring in a Brazilian city. The ceiling and the floor will have projected images to go with the urban scenes on the screens. Visitors will be stepping on the sand in a Brazilian beach one moment and strolling on a pedestrian of Copacabana City the other. They may even “cross” a running creek in the pavilion.


Highlight 5:

Football & Samba: Source of Pride for Brazil

Football stars may appear at Brazil Pavilion, and some games of the Brazilian team at 2010 FIFA World Cup South Africa in the next June might be broadcast live on screens in the pavilion. It is not hard to imagine that football fans will be cheering in the pavilion, echoing the passion from this kingdom of football. Besides, Samba and Bossa Nova music will also be staged in the Brazil Pavilion during the Expo.

A Brazilian restaurant will serve generous helpings of the nation’s culinary delights. Brazil will invest about US$35 million on the Expo.

Venezuela pavilion

Young designers from Venezuela bring the world a space of sustainability, anticipation and democracy with the theme “A Better Life, a Better City.” The country will build a 3,000-square-meter pavilion in Zone C of the Expo site showcasing urban equality as well as developing nations’ attention to urbanization.


Design features

The concept adopted for the Venezuelan pavilion is based on the belief that cities cannot aspire to be truly great places to live until they first address the problems and shortcomings that adversely affect the lives of their citizens.

design_venezuela pavilion

Structured in the form of an “8″ – a symbolic number both in China and Venezuela, with the eight stars of Bolvar recently incorporated into the Venezuelan flag – the pavilion depicts many traditional aspects of Venezuela’s history and culture.

It also acknowledges the legacy of the country’s indigenous people, reproducing the style of a number of ethnic residences, such as the “Shapono Yanomami” (“forest villages”) or the “Churuata Yekuana” (the traditional homes of the Yekuana tribe). The Yanomami tribe that has thrived in the rainforests of South America for thousands of years will perform in the pavilion. Another highlight of the pavilion will be a Venezuelan children’s orchestra, which will perform in a 286-seat theater on July 5, Venezuela’s National Day.


It reflects the life style of the country’s contemporary rural communities, celebrating the continued co-existence with the natural world.

Nor has it ignored the life experiences of the country’s burgeoning numbers of urban dwellers, opting to represent them through the most emblematic public space in any Venezualan city – the Plaza Bolivar, a traditional setting for debates, chance meetings or a deliberate rendezvous.


The pavilion will be in the geometric shape of a “Mobius strip,” or an inverted cylinder. The exhibition area will feature two-way audiovisual transmissions via satellite between Shanghai and Venezuela, More images and a video after the break.

Chile pavilion

“City of Relations,” the 3,000-square-meter Chile Pavilion, has constructed of merging cylinders in silver and brown with a roof garden. With the last beam of the pavilion installed, Chile has become the first Latin American country to complete construction of its national pavilion, which is locate in the zone c of the expo site.


Design features
from an aerial view, the design of the Chile Pavilion resembles an undulating “crystal cup” with irregular wave-like fluctuations designed by Huan. It also conjures an abstract image of ships at sea. The main structure will be constructed of steel and glass. A rectangular brown wood pole will penetrate the “crystal cup” with its side end serving as the entrance to the pavilion.

Held in the “crystal cup” will not be wine nor spring water, but the dream of the Chileans about future cities. Composed of 5 exhibition halls, the Chile Pavilion will focus its exhibitions on Chilean understanding of the city, including how to build a better city and how to improve the standard of living.


Constructors will dig several wells in the Chile Pavilion to reflect on water surface real-time images of Chilian people’s life through state-of-the-art technologies, Hernan Somerville, commissioner general for Chile’s Expo exhibition. Similar wells will be launchinged simultaneously in Chile to showcase its participation in the World Expo 2010 Shanghai.

The concept stems from the notion that by digging an imaginary well from China and through the earth’s core one can reach Chile when the well-turned tunnel is put through. It is not only a creative artistic concept but also a metaphor that however far apart people can become friends and closely related collaborators, like what China and Chile have achieved.


The Chile Pavilion in the 2010 World Expo is meant to establish a closer relationship between Chile and China, despite the long geographic distance, the pavilion aims at making China one of our closest national allies and enabling Chileans to benefit from exchange with this country.


Chile has upgraded its initial plan of renting a pavilion to have a self-built one, which is the first case among South American participants. The total floor area of the Chile Pavilion will be 3,000 square meters, in which 2,500 square meters will be for exhibition. Chilian government’s investment for the construction and exhibition of the pavilion is expected to hit US$7 million.

In view of the adjustment of Chile’s participation policy in the context of a world-scale financial crisis, Somerville deemed the upgrade a significant investment of strategic importance rather than increased expenses.

Hernan Somerville, commissioner general of the Chile Pavilion, said the pavilion is expected to have a daily attendance of 15,000 to 17,000.


巴西     bā xī      Brazil

委内瑞拉   wěi nèi ruì lā      Venezuela

智利     zhì lì     Chile

租赁馆     zū lìn guǎn    rented pavilion

桑巴舞     sāng bā wǔ    Samba

鸟瞰图     niǎo kàn tú     aerial view

水晶杯     shuǐ jīng bēi    crystal cup

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