Expo 2010: Theme, Logo & Mascot of Shanghai Expo

Duration: May 1 to Oct 31, 2010
Expected Visitors:70 million
Expected Participants: 200

The theme of Expo 2010 is “Better City, Better Life” representing the common wish of the whole humankind for a better living in future urban environments. This theme represents a central concern of the international community for future policy making, urban strategies and sustainable development. In 1800, 2% of the global population lived in cities. In 1950, the figure raised to 29%, in 2000, almost half the world population moved into cities, and by 2010, as estimated by the United Nations, the urban population will account for 55% of the total human population.

The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character.

Created from a Chinese character meaning people, the mascot “Haibao” embodies the character of Chinese culture.

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